Case Study

The Great Courses

Discover how The Great Courses (TGC), a leading provider of educational video content has successfully partnered with Rubii to scale its postproduction team through offshore solutions.

Introduction: The Great Courses

The Great Courses Logo

Founded in 1990 and headquartered in Virginia, United States, The Great Courses (TGC) has over 300 employees and contractors working across six continents.

TGC produce premium online educational courses, documentaries, and series that cater to a global audience in topics ranging from science to history to travel and professional growth.

Challenges of having a post-production team only in the United States

  • High labor costs including wages, payment of government taxes and health insurance
  • Costs associated with capital acquisition including office space, purchase of equipment such as desks, chairs and computers and purchase of software
  • Limited time zone coverage - Workforce operates only in the United States time zone. To have the US staff work outside normal business hours increases labor costs through payment of penalty rates for overnight shifts
  • Regulatory constraints - Workforce is subject to the labor laws within the United States
  • Scaling difficulties - It is more challenging to scale the local workforce due to local labor laws and requirements

Solution

Tom Kryzwicki, Senior Producer & Creative Project Manager at The Great Courses, has been involved in the TGC partnership with Rubii since 2023.

Quote

Historically, our company has contracted or hired resources proficient in editing, graphic design, or motion graphics. Rubii has helped us secure a team of contractors that are proficient in all the aforementioned disciplines Additionally, costs on wages have been significantly reduced compared to local talent, and all of the candidates that have worked with us have been quick learners and good performers

Quote

Insights from the Great Courses Creative Team

Louis Martin

Louis M.

Audio Engineer

Jy Labtic

Jy L.

Video Editor

Frans Sarmiento

Frans S.

Motion Graphics Editor

Karl Perez

Karl P.

Graphic Designer

African American History

Final Course Sample

Behind-the-Scenes: Editing in Action

Graphic Design Samples

Results

By partnering with Rubii, The Great Courses has achieved:

  • Significant cost savings on wages: Save between $180,000 to $300,000 annually on base wages for 6 offshore talent compared to U.S. salaries.
  • Elimination of health insurance costs: Save up to $12,000 per year and per employee by avoiding expensive U.S. healthcare premiums
  • Reduced government taxes: Lower tax burden compared to U.S.-based employment
  • Zero capital acquisition costs: Save up to $10,000 per employee annually by avoiding expenses for U.S. office space, furniture, and technology.

Better Scalability

  • Access to a global talent pool in Southeast Asia
  • Fast onboarding and flexible team sizes
  • 24/7 workflow with overnight production across different time zones

Higher profits

  • Reduced production costs while maintaining high-quality output
  • Increased revenue through faster content delivery and improved course quality
  • Higher margins on educational course production

Conclusion

Through its strategic partnership with Rubii, The Great Courses expanded its production capabilities, enabling the delivery of premium educational content with greater efficiency and scalability.

This collaboration not only streamlined their workflow but also significantly improved the overall quality of their courses, resulting in enhanced learner experiences and stronger market positioning.

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