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How to Increase Website Visibility with an SEO Specialist: A Guide

Digital Innovation Feb 05, 2025 • 11 min read

Words by - Emma Anderson

In this day and age, the battleground of businesses to be seen and patronized by consumers is no longer just on print, the radio, or on print. With the digital age, people could be seen looking more on their phones, scrolling through the Internet, than on billboards they see whenever they’re riding the bus, train, or Uber when traveling.

It’s on their phone that their whole world revolves.

In one tiny screen, businesses strive to get on a consumer’s FYP (For You Page) and have less than seven seconds to capture their attention to have them engage with the content—not just a like or heart, but actually engage with a comment, a reshare, a post on their Stories, or even convert them to a lead.

The principle of social media is a little bit the same with getting people to click on your website whenever they search on whatever search engine they use—Google, Safari, Bing, or whatever browser they use. Or it’s even more tricky, actually.

Because on the Search Engine, to get to the Top 10 results of its SERPs (Search Engine Results Page) means optimizing your website to be user-friendly and optimize content that people will search for and is really informative.

In this article, we will tackle the importance of SEO in businesses today, how and what SEO strategies help websites gain visibility, how to measure and optimize SEO results, and why hiring an SEO Specialist can help you get your website on the Top 10 of Google’s SERPs.

How to Increase Website Visibility with an SEO Specialist: A Guide

Understanding the Importance of SEO

Why is SEO essential for businesses?

Imagine this: you’ve just launched a website, or maybe you’ve had one for some time now, but it’s not getting the attention it deserves. It’s not generating sales, inquiries, or even traffic, as much as you hoped it would.

No matter how great your product or services are, if no one can find your website online, all that effort goes to waste. That’s where SEO comes in.

SEO, or Search Engine Optimization, isn’t just stuffing your webpages with keywords that you think would get you to rank.

It’s a complex, multi-layered process which includes enhancing both the structure of your website and the content within it—the frontend and backend—to improve its ranking on search engines.

And better ranking means more visibility—which means, it generates more clicks, leads, and conversions.

How SEO Drives Traffic and Converts Visitors

SEO works to increase organic traffic—or unpaid traffic—to your site by making it easier for search engines to find and rank your content.

But SEO doesn’t stop at visibility.

It also works to boost engagement and conversions by ensuring your website is optimized for the right kind of traffic. The people who are interested in what you have to offer—your target audience.

Here is where it gets a little bit technical.

You have good content that your target audience absolutely loves. But that’s not all that they’re looking at when they visit your website.

People also judge your website based on how it looks, how fast it is, how easy is it navigate. Don’t hit any of those, and you might just lose a possible lead.

When your website is easy to navigate, your content is valuable and relevant, and it loads quickly, users are most likely to stay, engage, and, ultimately, make a purchase or fill out a contact us form.

The right SEO strategy focuses not only on bringing people to your site but also having them stay, click a couple of more buttons to visit more pages, and turn those visitors into customers.

The Power of an SEO Specialist

While there are a lot of SEO DIYs or SEO for Dummies online, nothing beats the expertise of an SEO Specialist.

A skilled SEO professional understands the nuances of search engine algorithms and stays uptodate on changes in SEO trends. Here’s how an SEO expert can help:

Keyword Research & Optimization: They’ll conduct thorough research to determine the most effective keywords for your industry, ensuring that your content aligns with what potential customers are searching for.
On-Page Optimization: From meta tags to headers and images, an SEO specialist ensures your website is fully optimized, enhancing both content and technical aspects for better visibility.
Link Building: Quality backlinks from reputable sites can significantly boost your ranking. An SEO professional knows how to build a strong link profile that improves your website’s credibility and search ranking.
Analytics & Results Tracking: SEO isn’t a one-and-done process. An SEO specialist constantly monitors performance metrics, adjusts strategies based on data, and ensures the long-term success of your website’s visibility.

SEO Strategies for Website Visibility

SEO is multi-faceted, and each aspect plays a role in how your website is ranked by search engines.

Keyword Research

Keyword research is the foundation of any successful SEO strategy. By understanding what potential customers are searching for, your SEO specialist can optimize your website to rank for those specific terms. Effective keyword research includes:

Identifying primary and secondary keywords: Focus on high-value keywords that are both relevant to your business and realistic to rank for.
Long-tail keywords: These longer phrases may have less search volume but can often convert better because they’re more specific to what users are looking for.
Competitor analysis: Researching what keywords your competitors are ranking for can give you insight into potential opportunities and gaps.

By targeting the right keywords, you ensure that your content is reaching the right audience.

Optimizing Website Content for Search Engines

Content is king, but only if it’s optimized correctly. Your SEO specialist will help refine your website’s content to make it more valuable and appealing to both search engines and users. This includes:

On-page SEO: This involves optimizing individual pages on your site, including title tags, meta descriptions, and headers, and ensuring your content is clear, informative, and valuable.
Internal linking: Linking related pages on your site helps search engines crawl your site more effectively and improves user experience by guiding visitors to more relevant content.
User experience (UX): Search engines value websites that are easy to use, so ensuring your content is well-structured and easy to navigate is key.

Technical SEO

Technical SEO focuses on the backend of your website, ensuring that search engines can crawl and index it easily. Some key elements include:

Site speed: Slow-loading websites can hurt rankings and user experience. Your SEO specialist will optimize your site for faster loading times.
Mobile-friendliness: With more users browsing on mobile devices, a mobile-friendly website is essential for SEO.
XML sitemaps: These help search engines understand the structure of your website, ensuring that pages are crawled and indexed efficiently.

By addressing these technical elements, your website will be easier for search engines to navigate, improving your chances of ranking higher.

Link Building

Building high-quality backlinks is another essential part of any SEO strategy. Backlinks from reputable websites signal to search engines that your site is credible and trustworthy.

Your SEO specialist will help with:

Guest blogging: Writing articles for other blogs in your industry and including a link back to your website.
Partnering with influencers: Collaborating with industry influencers who can provide links to your site.
Directory submissions: Getting listed in trusted business directories can help build backlinks and improve your online presence.

The more quality backlinks your website has, the more authority it gains in the eyes of search engines.

Social Media Marketing

Social media doesn’t directly impact SEO rankings, but it plays a crucial role in driving traffic to your website. By creating shareable, engaging content on platforms like Facebook, Instagram, and Twitter, you can encourage users to visit your website, increasing visibility and potential for backlinks.

Here’s how social media complements SEO:

Brand awareness: More people talking about and sharing your content can lead to more visitors to your site.
Engagement: Engaged followers are more likely to convert into leads or customers.
Indirect SEO benefits: Social signals, like shares, may not directly affect SEO, but they can drive traffic that leads to improved rankings.

Finding and Working with an SEO Specialist

Though SEO is about getting results by typing “what you truly desire” on the Search Engine, you can’t just find an SEO Specialist by Googling “SEO expert near me” and hope for the best result that comes. You need someone with a proven track record and experience in your industry.

Here are some tips on how to look for the perfect SEO Specialist:

Has experience in your niche: An SEO specialist with a background in your industry will understand the unique challenges and target audience.
Offers transparent reporting: The right expert will be upfront about their strategies and will be able to provide detailed reports showing their work and its impact.
Follows white-hat SEO practices: Avoid those who promise instant results or use shady tactics. Ethical, long-term strategies are the only way to achieve sustainable results.
Has positive reviews or testimonials: Check their reputation through online reviews, references, or LinkedIn recommendations.

Or you can always partner with an outsourcing agency to do it.

How Rubii Can Help You Hire an SEO Specialist

Access to Global Talent

Rubii gives companies access to a broader, global talent pool. Whether you're looking for an SEO expert with specific technical skills, experience in a certain industry, or a particular approach to content optimization, Rubii can connect you with the right professionals from around the world. You won’t be limited to local talent pools, increasing the chances of finding the ideal SEO specialist for your needs.

Less Competition for Talent

In highly competitive job markets, finding a qualified SEO specialist can be difficult. Offshore hiring through Rubii alleviates this challenge by reducing competition for local talent. With offshore professionals, you can access high-quality SEO experts without dealing with the overcrowded local job market, increasing your chances of finding the right fit for your business.

Flexibility in Hiring

Rubii offers flexibility in how companies hire SEO specialists. Whether you need someone for a specific project or require long-term support, Rubii can help you find professionals who fit your exact needs. This means you can hire SEO experts on a contract basis, for project-based work, or for ongoing management, offering you more control over your hiring process.

Diverse Perspectives

Hiring offshore SEO specialists through Rubii brings diverse perspectives to the table. SEO trends and strategies can differ based on geography and culture. By tapping into a global talent pool, you can benefit from fresh, innovative approaches that may not be found locally. This diversity can enhance problem-solving, creativity, and provide unique insights into how SEO can be optimized for different markets.

Faster Hiring Process

The offshore hiring process through Rubii is often faster than traditional local hiring. With a wider talent pool, you can quickly access skilled SEO professionals, avoiding the delays and competition typically associated with finding local talent. This speeds up the hiring process, getting your SEO efforts underway much sooner.

Conclusion

To get your business noticed online is more critical than ever. With so many distractions and a fast-paced online environment, simply having a website is not enough. You need to ensure that your site ranks high on search engine results pages (SERPs) to stand out and attract potential customers. SEO is the key to achieving this, and with the right strategy in place, it can drive both traffic and conversions to your site.

However, navigating the complexities of SEO on your own can be challenging. This is where an SEO specialist becomes invaluable. By working with an expert who understands the nuances of SEO, you can optimize your website to reach its full potential and ensure that your target audience can find you. Whether it’s through keyword research, on-page optimization, or technical improvements, an SEO specialist will help refine your strategy and maximize your website’s visibility.

For companies looking to hire the right talent, Rubii offers a great solution. By connecting you to a global pool of experienced SEO specialists, Rubii enables businesses to scale their SEO efforts quickly and efficiently, without the competition and overhead of hiring locally. With a wide range of expertise available, you can find an SEO professional that aligns with your specific needs, ensuring your business gets the attention it deserves.

The importance of SEO cannot be overstated. By optimizing your website with the right strategy and expert help, you can increase your visibility, attract the right traffic, and convert visitors into loyal customers. Let Rubii help you take the next step in growing your business online by finding the perfect SEO specialist to drive your success.